Courtesy Custom Marketing Blog

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3 tips for optimizing paid social campaigns for seasonality

How retailers can make their seasonal social ad dollars go further. Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonalContinue reading “3 tips for optimizing paid social campaigns for seasonality”


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